Are you looking to take your health insurance career to the next level?
Well, Stop Struggling and Sell it Like it is!
*You want More Sales!
*You want Higher Commissions!
*You want More Policies Issued!
*You want Better Retention!
*You want Customer Loyalty!
*You want More Confidence!
You want this book!
55 laser-focused chapters covering the
following and More!
The Sales Presentation
The most effective presentation is simply a defined order of events that leads to a predetermined result.
Risky Business
Master this insight and you’ll close more sales, guaranteed.
Cheat sheet:
I love phone sales!
Why Hope is not a Strategy:
Take chance out of your sales career.
One Call Close:
The best and only time to close the sale is when you have a client on the phone.
Spousal Abuse:
“I'd like to speak to my spouse.” Something tells me they already did.
Close the door? Why?
In order to keep you nice and warm and don’t slam it!
I'd like to think it over.
Hmmm . . . let me think about that one.
Finding a Doctor:
Are you sure you can’t find their doctor in the network?
Get out of Jail Free:
Everyone loves the free stuff, right?
Can’t Remember Much:
When you use a CRM is much more important than if you use a CRM.
Everyone Wants a Quickie:
Get your mind out of the gutter and put it into sales.
Funniest Home Videos:
Ladies and gentleman, please welcome star of stage and screen . . .
Why This is Simple:
If it were easy, everyone would succeed. But make it simple and you will succeed!
Learning & Earning:
The ‘sales degree’ that leads to higher income.
Retention:
In a residual based business, retention is crucial.
The Worst Close Ever:
You may need a lobotomy to remove this poor sales technique
The Best Close Ever:
These five words will help you close more sales! It really is an offer they can’t refuse.
Give and Take:
This is an overlooked psychological mistake.
I Really Don’t have the Time:
Are you sure they don’t have the time for you?
I Think We have a Match:
Hey, coincidentally I sell insurance!
This isn’t Real Estate:
Because insurance is not about location, location, location
I’m Not Interested:
Are you sure they aren’t? Then there must be a reason why, right?
Message in a Bottle:
Do potential clients return your call? Mine do.
Freaky Friday:
TGIF, it’s a great day to write business!
Yes, No or Maybe?
Two out of three create a successful career.
Over $600.00 in free bonuses to improve every aspect of your sales career and take your business over the top!
*Free leads
*Budgeting tools
*Ways to increase web traffic
*Success e-books
*Pay per click marketing
*And more!
Buy it today!
The only thing you have to lose is sales!
About the Author, Rob Liano
- He’s in sales over 20 years.
- He led two separate agencies (So Insure and Benefit Associates) to “Top Producer” status in less than two months starting from the ground up.
- He is currently a National Sales Trainer.
- He has consulted and advised several renowned insurance companies and representatives.
- He has trained and consulted hundreds of agents and agencies alike to achieve a new level of success!
- Norvax and IHIAA utilize him as a sales coach
The results Rob Liano has had screams success!!
"I implemented all of Rob’s recommendations from the sales training classes, from word for word scripts for placing messages on your answering service; to word for word scripts on an outgoing message to leave on the prospects answering machine; to following his sales script to a tee and practicing his training on handling objections and stalls; AND implementing them on the sales call. The results:
My weekly A.V. totals have jumped from around $7500 A.V., to the last two weeks consistently over $20,000 every week!
Thanks Rob, I credit your training as the springboard to the big jump witnessed in my weekly A.V. production totals.”
Tim Holt
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"If anybody is looking to have a group of people taught how to sell, you don't need to look any further than Rob Liano.
He is the absolute best I have ever seen in my life.
He uses a thorough approach where his students become actual students of the business. When Rob is finished with someone, they know the business inside out.
Rob focuses on overcoming objectives, and he is a master at the technique. He makes you want to buy more.
Rob has trained over 30 sales professionals for me over the last year, and I can't wait for the next batch."
Andrew B. Martin
Chief Operating Officer
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Just wanted to thank you for your insurance sales training course... best investment I've made in my career. My confidence is up and my stress level is down.
By the way, your ONE CALL CLOSING presentation is top notch!
Thanks again,
Richard Tringali
Life & Health Agent (Independent) |
"Rob has vast experience in the call center environment. His track record speaks for itself as he's been able to start a successful call center from the ground up, and has been a delight in working with from a carrier standpoint."

Brad Lacey
National Call Center Account Executive
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“Rob’s program has been a tremendous help to me. It delves into the psychological aspects of every facet of the sale’s process.
His program totally structures your presentation and helps you overcome any objection which ultimately leads to a higher level of confidence in your sales ability.”
Sincerely,
Brian L. Vingle,
Insurance Specialist
Carolina Health & Life Consultants |
"Wrote 3 yesterday, about $900 in monthly premium.
Give me a call when you get a chance, got a couple quick questions for my mentor."
Brian S. Saul
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“Thanks for the course, it has been very beneficial for me. I find that I am much more confident. My presentation flows and positions me as an expert and advisor.”
What I learned from your course has definitely helped me close more deals.
Thanks again for sharing your knowledge.
Regards,
Rosie Vazquez
Life & Health Agent (Independent) |
What the insurance world is saying so far!
“It is concise, easy to read, and packed with valuable teaching lessons that will accelerate the career and catapult the income of any agent who studies and applies these strategies and techniques. From the steps of the presentation, to handling various objections, closing the sale, and even the psychology behind the successful agent – this book covers it all. This should be required reading for anyone – from veteran agent to brand new – who wants to work less hard, make more sales, and have more fun doing it.”

Wiley Long

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"If you don't have a proven success system Rob Liano has just handed you one. If you apply even just a portion of the insights found in "Sell it Like it is" you will undoubtedly write more business.

Steve Sewell
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"Sell it like it is tells it like it is, or at least how it should be. After being in the sales game for ten plus years I have heard it all, most of it was coming from some guy sitting behind his desk who is not even selling! This book breaks down a sale to the bare basics and shows just how simple it is without any smoke and mirrors, if you are looking to build a solid long lasting business this book is a MUST."
Frank Salmeri
Life and Health Agent
Long Island, NY |
“I've read numerous sales publications and books. I've reviewed information from, and talked to a number of other sales trainer types. Rob is the real deal. He helps to develop our own streamlined approach focused on getting to the needs of the client and completing the application. After all that's really the only thing we get paid to do.”

Jim Lyter
Independent LAH Agent
Pennsylvania, US
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FREE BONUS # 1
Free Health Insurance Leads
$150 Value!

To help you reap immediate rewards from the lessons you’ll learn in this e-book, I’ve arranged a special package of FREE high-quality Internet-generated leads from ProspectZone. You’ll quickly see how the right sales strategies and the right leads can quickly improve your volume — and commissions! |
FREE BONUS #2
Discount on Norvax Quote Engine - $50 Value!

To further strengthen the improved skills you’ll get from this valuable e-book, I’ve arranged a special discount on the #1 sales tool every health insurance agent needs in today’s market. The Norvax Quote Engine and sales automation tools slash your quoting time to only seconds, instead of almost an hour doing it manually. And all that extra free time means more time to close more leads! |
FREE BONUS #3
The Ultimate Auto Responder E-book - $30.00 value
The Money Is In The List
I can guarantee you there is no other method that will bring you greater success online than this method.
The structure of the information you provide in your auto responder messages should follow a 'Cause & Effect' structure. Simply put, you are providing information that will complete or complement a product or service you are promoting indirectly.
This book includes everything you ever needed to know about auto responders and building your very own e-mail Opt-In List. (this also compliments the Norvax Auto Responder perfectly) |
FREE BONUS #4
Budget Breeze - $24.95 Value

Budgeting is critical to any successful business.
And like every business, shouldn't your money be managed to produce a profit?
This guide includes Four Steps to Financial Success, with budgeting forms, a consumer interest guide, a mortgage checklist and (consumer oriented) agencies contact information. |
FREE BONUS #5
Getting Traffic to your Websites - $49.95 Value
So you've just finished creating your new website. It looks good and you are ready for the visitors, you can't wait for the traffic to come. So how are you going to get traffic to your new site? This e-book is a greatest hits package that includes the following articles and more!
- 49 tips to generate free traffic to your blog.
- How to Turn a Trickle of Traffic Into a Flood of Customers
- How to generate free traffic.
- Getting high quality targeted traffic.
- 7 ways to get free online traffic.
- Six methods to increase blog traffic.
- Web site promotion.
- Best web traffic secrets.
- SEO techniques.
- 5 ways to generate traffic.
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FREE BONUS #6
The Pay Per Click Marketing Guide - $19.95 Value

This e-book on PPC (Pay Per Click) Advertising includes the following insights:
- How to Make Your Business “Click”
- Maximum Web Promotion with PPC
- How to Create a Profitable PPC Campaign Management
- PPC Bid Management
- The PPC Appraisal Program
- Cash and Pay-Per-Click Affiliate Programs
- In Closing: To SEO or To PPC?
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FREE BONUS # 7
101 Unique Gift Ideas for Clients
$49.00 Value

Dump the tired, boring Christmas cards this year and nix those stale cheese baskets. Instead, differentiate yourself and your business to your prized clients and colleagues.
Everyone sends Christmas and Holiday cards but they're boring. The fact is, your clients and customers deserve to be treated better than a two-dollar Hallmark card. |
FREE BONUS # 8
7 Keys to Success – $14.95 Value

The 7 Keys to Success contains an important message:
“It’s time for you to wake-up and start living the life you were born to live!”
And to do that, you need to acquire the 7 Keys included in this book. |
FREE BONUS # 9
The Golden Rules of Acquiring Wealth - $19.95 Value

In truth, the very foundation of this new age that we now live in was built on age old wisdom. Achieving economical wealth, for instance, still is completely as simple as the farmers saying, ‘Earn more than you spend.’
This E-book will help you build a foundation based on the age-old wisdom that underlies all methods of acquiring wealth.
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FREE BONUS #10
Think and Grow Rich - $24.95 Value

This is arguably the number one success book of all time! Ask virtually any well known “success teacher” to cite the books that have influenced them and Think and Grow Rich is likely to be named at the top of the list.
Your success library would not be complete without the timeless classic by Napoleon Hill. |
EXTRA BONUS!!
$200 off of the “Complete Training” available on InsuranceTurnpike.com. A four-day training package that includes the following:
- Role Playing
- One on One Mentoring
- Marketing Materials
- Group Training
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Salestips@sellyourbuttoff.com
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